Location: Cincinnati


Paul Smith is Director of Consumer & Communications Research at The Procter & Gamble Company in Cincinnati, Ohio. In his 19 years with the company, he has worked in leadership positions in both research and finance functions, in several multi-billion dollar business units. He is also a highly-rated trainer in several P&G training colleges for leadership and communications courses. Prior to P&G, Paul was a consultant for Arthur Andersen & Company.

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If the only customer information used in your organization resides in dry PowerPoint presentations and in reams of statistical data, the people you work with probably don’t understand your customer any more than you understand your own medical charts
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