CaleHelmer

A Four Point Tip to Marketers

Point 1: Don't push me to your website to get content/watch a video then force me to give up my email to watch it.

Point 2: Don't assume that what you offer as content is more important to me then my privacy. Is your audience that enamoured with you that their willing to drop their guard? Are you certain?

Point 3: If you need my email before you show me content, it better be really, really good or you'll lose my trust.

Last Point! If it's not good content you've made an enemy out of a potential advocate. Always be sure you're willing to take that risk.

If you've got time to micro-manage someone, then realistically...you suck at time management.

"However beautiful the strategy, you should occasionally look at the results." Taken from: Winston Churchill

The art of conversation is not dead, it's just waiting for its Renaissance. Start a conversation & start a revolution.

“A horse is a flight animal. Even a stallion, if he can, will choose flight over confrontation. Picture the most sensitive person you've ever known; a horse is ten times more sensitive. A horse is a naked nervous system, particularly a thoroughbred. He’s a child. A three-year-old, big and fast as he is, is a baby. Horses understand the whip, but I don’t want a racer that runs that way. A horse that loves to run will beat a horse that’s compelled, every day of the week." Taken from: Steven Pressfield- Turning Pro


View on www.blackirishbooks.com

"Discovery consists not in seeking new lands but in seeing with new eyes." Taken from: Marcel Proust

The greatest lie I ever believed was the one that I whispered to myself when I said..."You're not good enough..."

I'm glad that I'm a smart enough to call my own bluff.

Your success will always be measured by the quality and quantity of service you render. Most people will tell you that they want to make money, without understanding this law. The only people who make money work in a mint. The rest of us must earn money. This is what causes those who keep looking for something for nothing, or a free ride, to fail in life. Success is not the result of making money; earning money is the result of success — and success is in direct proportion to our service. Taken from: The Strangest Secret by Earl Nightingale

“When your prospective business is still in the planning stages, it can be difficult to understand how best to differentiate your product or service from the competition. At this stage, it may be that all you need to do is look around: the best ideas in other fields for products and services can help you improve your own.” Taken from: Richard Branson

In life, one must always find a way to do what they love; what they are meant to do less they settle for the crush of mediocrity.

In the business world, everyone is paid in two coins:cash and experience. Take the experience first; the cash will come later.Taken from: Harold Geneen

There is no reason why owners should not take a walk on the wild side of design. That is how the industry moves ahead. But there should be no running, just to be safe. Taken from: Engineering News-Record, May 31, 2004, 56.

As a child I used to think that good stories had to start at the beginning with 'Once upon a time' and end with 'Happily Ever After'.

But life has taught me that true stories can begin in the least likely of places and that whether it ends happily is less important than whether you learned the moral of the story.

Customer-obsessed
executives still care about making a healthy profit. The difference is they understand that
deriving profits from serving your customers is a lot more sustainable than profits derived
from screwing your customers.

Taken from: Service Failure. Do you really care about your Customers-Jeff Toister

There are many jobs that cry out for a dreamy-eyed, swashbuckling, risk-taking believer in possibility. If your company were diversifying into a whole new field, you’d want to hire someone who’ll be attuned to all of the possibilities. And there are other jobs that place a premium on solidity, consistency, and longevity. For those jobs you need someone who is motivated most by what he needs. It’s equally important to know what your own personal metaprograms are so that if you’re looking for a job, you can select one that will best support your needs. Taken from: The Push and Pull -- Possibility vs. Necessity: Metaprogram
Anthony (Tony) Robbins

Regardless of how you may 'feel' about a brand, the root cause for whether a customer buys or doesn't stems from the trifecta of Price, Product and/or People.

The word 'NO' to a Sales Professional, should simply be an acronym for Next Option, Next Opportunity or Next Offer.