Strategy and tactics live on the outside, in the cold world of consultants and spreadsheets. They are things we do without changing the way we think. Art, on the other hand, is personal, built on attitude and vision and commitment. Taken from: The Icarus Deception by Seth Godin
What happens to the way we think if each day we wake up and believe in ourselves as artists--no matter what our job? What happens to the way we think if each day we do our work from the inside out, rather than the outside in? Perhaps we are the best judges of a job well done, not our bosses, nor our buyers.